Small business3 min read
How to get more Google reviews (without breaking the rules)
Two reviews a week beats twenty once. Here is the routine that actually works.
Ask every new customer how they found you and write it down — that alone beats most analytics setups for a small business. Add a separate phone number for any paid advertising, and check the enquiry source in your website form. Together those three cost almost nothing and tell you which marketing to keep paying for.
| Question | Analytics | Asking |
|---|---|---|
| How many visited the site | Yes | No |
| Which pages they looked at | Yes | No |
| Whether they became a customer | Sometimes | Yes |
| Whether they saw your van first | No | Yes |
| Whether a friend recommended you | No | Yes |
| Which advert they responded to | Partly | Yes |
Both are useful. For most local businesses, asking is the higher-value one and takes ten seconds per customer.
It is free and worth having for website traffic, but do not expect it to tell you where customers came from. For a local business, asking customers directly is more useful.
If you spend meaningfully on advertising, yes — a separate number per campaign is cheap and removes all guesswork. For a business with no ad spend, it is unnecessary.
Follow up with 'Google, or somewhere else?' Most will remember. Even rough data is far better than none.
Just ask who recommended them, and note it. It is usually the largest source and knowing which customers refer is worth more than any analytics report.
ROVQIX Growth
SEO & growth team, ROVQIX
The ROVQIX growth team handles technical SEO, Core Web Vitals and AI-search visibility for the sites we build. Recommendations here are the ones we apply to client projects and to rovqix.in itself.
ROVQIXdesigns and builds production web platforms — Next.js front ends, Node.js APIs and the infrastructure behind them. Tell us what you're building and we'll scope it with you.
Two reviews a week beats twenty once. Here is the routine that actually works.
Work through these seven checks in order. One of them is almost always the answer.
They do different jobs. The risk is building only on land you do not own.
No spam. Just the occasional case study and craft breakdown.