Small business2 min read
Should you put prices on your website?
Usually yes. Here is when it genuinely is not, and how to price when every job differs.
An about page should answer why a stranger should trust you with their money. Include who actually does the work, how long you have been doing it, your qualifications or licences, and a real photograph. Leave out corporate language about passion and excellence — it says nothing and everyone uses it.
| Instead of | Write |
|---|---|
| 'We are passionate about quality' | 'Every job is checked before we leave' |
| 'Committed to excellence' | 'We have been doing this for 14 years' |
| 'Customer-focused approach' | 'We answer the phone ourselves' |
| 'Industry-leading service' | 'Licensed, insured, and here since 2011' |
| 'Our journey began...' | 'I trained as an electrician in 2009' |
Every one of the left-hand phrases appears on thousands of websites. They are invisible to readers because they carry no information. The right-hand versions say something a competitor cannot copy.
First person for a sole trader or small team — it reads as human. Third person suits larger companies. Whichever you choose, be consistent across the site.
For a trade or personal service, it genuinely helps. Customers are deciding whether to let you into their home. If you are uncomfortable, a photo of you working or of your team is a reasonable alternative.
Three hundred to five hundred words is usually plenty. Nobody reads a two-thousand word company history on a plumber's website.
If customers will meet them, yes — names and photos. It reassures people about who is turning up, which matters more than most owners realise.
ROVQIX Growth
SEO & growth team, ROVQIX
The ROVQIX growth team handles technical SEO, Core Web Vitals and AI-search visibility for the sites we build. Recommendations here are the ones we apply to client projects and to rovqix.in itself.
ROVQIXdesigns and builds production web platforms — Next.js front ends, Node.js APIs and the infrastructure behind them. Tell us what you're building and we'll scope it with you.
Usually yes. Here is when it genuinely is not, and how to price when every job differs.
Usually four to six. More pages is not better, and thin pages actively hurt.
They do different jobs. The risk is building only on land you do not own.
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