A website redesign costs $3,000 to $8,000 for a visual refresh on an existing structure, and $6,000 to $25,000 for a full rebuild including content audit, migration and redirect mapping. Redesigns cost more than new builds of the same size because migration and preserving search rankings is real work.
Before pricing a redesign, it is worth establishing whether you need one. A significant share of redesign enquiries are actually performance or messaging problems, and both are much cheaper to fix.
Depending on scope
Migration overhead
Full redesign
URLs mapped
$800–$2,500. Which pages earn traffic and links, what merges, what genuinely goes. Skipping it is why redesigns lose traffic.
$2,000–$8,000. Less than a new build if the brand exists and the structure is largely retained.
$3,000–$12,000 depending on component count and whether a CMS is being introduced.
$1,000–$4,000. Content, media, forms and structured data moved and verified page by page.
$500–$2,000. Every URL mapped and tested against a crawl. The line item that protects your rankings.
$500–$1,500. Daily coverage and ranking checks for the first month, with fixes as issues appear.
Not if the real problem is speed, messaging or thin content — all three are cheaper to fix on the site you have.
| Symptom | Likely fix | Cost |
|---|---|---|
| Site is slow | Performance work | $1,200 – $9,000 |
| Traffic but no enquiries | Messaging and page structure | $2,000 – $6,000 |
| Not ranking | Content and technical SEO | $1,500 – $14,000 |
| Looks dated, works fine | Visual refresh | $3,000 – $8,000 |
| Team cannot edit anything | Add a CMS | $3,000 – $7,000 |
| Platform genuinely blocks you | Full redesign | $6,000 – $25,000 |
Budget roughly 15–25% above an equivalent new build for the migration work. Vendors who omit it are quoting a new site and leaving you with the traffic loss.
Phasing spreads cost across budget cycles and reduces risk, at the price of a period where the site looks inconsistent. Most mid-sized companies find that trade worthwhile.
Only if migration is done badly. Expect a two to four week fluctuation while Google reprocesses redirects, then recovery. Sustained loss comes from missing redirects and deleted content — which the audit and URL mapping exist to prevent.
Every four to six years for most businesses, with smaller iterative improvements in between. Redesigning every two years usually indicates the underlying problem was never diagnosed correctly.
Yes, and usually you should. The audit identifies which pages earn traffic and links; those get migrated and often improved rather than rewritten. Wholesale rewrites discard earned authority.
That is often the sensible option. Redesigning the highest-traffic templates first delivers most of the benefit at a fraction of the cost, and the rest can follow in a later budget cycle.
Indicative ranges in USD. Every engagement is quoted to a written scope before work starts, so the number you approve is the number you pay.
$1,500 – $3,500
1–2 weeks
Best for: Deciding whether to redesign
$6,000 – $25,000
6–12 weeks
Best for: Sites needing a genuine rebuild
$3,000 – $8,000
3–5 weeks
Best for: Good structure, dated presentation
How we think about this work, in more depth.
Cost guide
A 30-minute call, then a written proposal with scope, price and timeline within two to three working days. No retainer required to get a real number, and no obligation if the answer is that we are not the right fit.