A boutique or retail shop website from ROVQIX costs $349 to $1,290 and takes about a week. For most independent shops the priority is hours, location, what you stock and your Instagram — with a simple online store only where the volume justifies it.
Most small shops do not need an online store. They need to be findable, look appealing, and get people through the door.
One-page site
Live and working
Domain and content
Care plan is monthly
Correct, including holidays, with one-tap directions. The most-used information on the site.
Brands and categories, so someone searching for a specific label can tell you carry it.
The space and the products. Independent retail sells on atmosphere as much as stock.
Where your new arrivals actually get posted, pulled onto the site so it never looks stale.
A simple 'hold this for me' or call-to-reserve, which is often more useful than shipping.
A small product set if you genuinely want online orders — not a 500-item catalogue nobody maintains.
Only if you will maintain the inventory and handle the shipping. Otherwise it becomes a liability.
| Online store makes sense when | Skip it when |
|---|---|
| You have a distinctive product people seek out | You stock what other shops also carry |
| Someone can pack and ship daily | Nobody has time to fulfil orders |
| Stock levels are manageable | Inventory changes constantly |
| Average order value covers shipping | Items are low value and heavy |
| You already sell well on Instagram | Foot traffic is your whole business |
If online sales are going to be a real part of the business, yes — use Shopify and we will build the storefront around it. If online is incidental, a simple information site plus Instagram costs far less and works better.
Yes. Pulling your Instagram feed onto the site is the easiest way and stays current automatically, because you are already posting there.
Yes, a simple hold request that emails you. It is often more valuable than online checkout for a small shop, and far less work.
It is a template we adapt to your business — your colours, photos, services and words. It is not a custom design from scratch, which is what makes $349 possible. If you want fully custom, that starts around $2,500 and we will tell you honestly which one you need.
Your logo if you have one, some photos of your work or your shop, your services and prices, and your opening hours. If you do not have photos, we will tell you what to take with a phone — it is usually enough.
Yes. The domain is registered in your name, the content is yours, and you can move it elsewhere at any time. We do not hold your site hostage on a care plan.
You keep the site and the domain. You would need to arrange your own hosting, which is usually $5 to $15 a month, and we will help you move it across at no charge.
Indicative ranges in USD. Every engagement is quoted to a written scope before work starts, so the number you approve is the number you pay.
$349 – $549
About 1 week
Best for: Shops that mainly need to be found and called
$749 – $1,290
1–2 weeks
Best for: Most local businesses
$49 – $99 / month
Rolling monthly
Best for: Keeping it working without thinking about it
How we think about this work, in more depth.
Retail shops
A 30-minute call, then a written proposal with scope, price and timeline within two to three working days. No retainer required to get a real number, and no obligation if the answer is that we are not the right fit.