ROVQIX builds custom Shopify themes, app integrations and checkout extensions, and headless storefronts on Next.js or Hydrogen using the Storefront API — chosen based on whether platform speed or design freedom matters more for your brand.
Shopify handles catalogue, orders, payments and checkout better than almost anything you could build. The question is only how much of the presentation layer you want to control.
Theme, hybrid, headless
LCP target on PDPs
Script cost measured
Extensions supported
Liquid themes built from your designs, structured so merchandisers can edit sections without breaking anything.
Next.js or Hydrogen on the Storefront API, for brands where design and speed justify the extra build.
Integrating what earns its place and removing what silently costs you conversion in page weight.
Upsells, custom fields, delivery options and validation using supported checkout extensibility.
Image, script and theme optimisation targeting Core Web Vitals on collection and product pages.
Moving to Shopify from another platform, with full URL mapping, data migration and a monitored launch.
| Custom theme | Headless | |
|---|---|---|
| Build time | 3–6 weeks | 8–14 weeks |
| Cost | $4,000 – $12,000 | $12,000 – $35,000 |
| Design freedom | Good | Unlimited |
| Performance ceiling | Good with discipline | Excellent |
| App compatibility | Full | Selective, some need rework |
| Merchandiser editing | Native sections | Requires deliberate design |
| Best for | Most stores | Brands where the site is the product |
Our app audit measures the actual millisecond cost of each one. The conversation with the client is then a business decision with real numbers attached rather than a debate about whether apps are slow.
Only if you need checkout customisation, higher API limits, multiple storefronts or B2B features. Most stores do not, and we will say so rather than encouraging an upgrade you will not use.
Often substantially. Many app functions — badges, bundles, simple upsells, basic reviews display — can be built into the theme without the script overhead. We audit each one for cost versus value.
Some, yes. Apps that inject scripts into a Liquid theme do not work in a headless storefront. The audit identifies which apps you depend on and what replaces them before you commit.
Yes — products, customers, orders and content, with a complete URL map and 301 redirects so search rankings transfer.
Indicative ranges in USD. Every engagement is quoted to a written scope before work starts, so the number you approve is the number you pay.
$4,000 – $12,000
3–6 weeks
Best for: Most stores wanting a custom look
$12,000 – $35,000
8–14 weeks
Best for: Brands where the storefront differentiates
from $1,200 / month
Ongoing
Best for: Stores iterating continuously
How we think about this work, in more depth.
Shopify
A 30-minute call, then a written proposal with scope, price and timeline within two to three working days. No retainer required to get a real number, and no obligation if the answer is that we are not the right fit.