ROVQIX builds websites for home services businesses — HVAC, plumbing, electrical, roofing and similar trades — focused on generating qualified calls and online bookings, with scheduling integration, local structured data and attribution on every enquiry.
Home services sites are judged on one number. We agree that number before starting, baseline it, and report against it afterwards.
Mobile conversion
Implemented accurately
Every enquiry source
Typical cost
Phone number persistently reachable, because most of these leads call rather than fill a form.
One genuinely distinct page per service, since people search the exact job they need done.
Online scheduling connected to your dispatch system rather than creating another inbox.
LocalBusiness, service and review schema built from your real business information.
Calls, forms and chat tracked to source so you can tell which marketing spend works.
Clear, fast routes for urgent jobs, which are usually the highest-value enquiries.
| Factor | Effect |
|---|---|
| Phone number always visible | Largest single conversion factor |
| Page speed on mobile | Slow pages lose the visitor before the content |
| Specific service pages | Matches how people actually search |
| Real photos of your team and vans | Stock imagery reduces trust |
| Pricing signals or ranges | Filters out unviable enquiries |
| Reviews shown honestly | Third-party reviews beat curated quotes |
| Service area stated plainly | Prevents wasted calls both directions |
Only as many as you can write genuinely distinct content for — usually far fewer than you expect.
Generating a page per suburb by substituting the city name is a well-known pattern, and search engines handle it accordingly. Most get filtered as duplicates; the survivors rank poorly.
We handle technical SEO and site structure. Ongoing local SEO, Google Business Profile management and review generation are better served by a local specialist, and we work alongside them regularly.
Where it offers an API or embeddable booking, yes. Field service platforms vary considerably, so we confirm during scoping rather than assuming.
Often, yes — home services is a strong paid-search category. Make sure attribution is working first, or you will not be able to tell which campaigns are profitable.
$2,500 to $6,000 for a single-location site, plus around $400 a month for maintenance. Multi-location operations are $6,000 to $15,000.
Indicative ranges in USD. Every engagement is quoted to a written scope before work starts, so the number you approve is the number you pay.
$2,500 – $6,000
3–6 weeks
Best for: One business, one service area
$6,000 – $15,000
6–10 weeks
Best for: Franchises and multi-branch operators
from $400 / month
Ongoing
Best for: Businesses running seasonal campaigns
How we think about this work, in more depth.
Home services
A 30-minute call, then a written proposal with scope, price and timeline within two to three working days. No retainer required to get a real number, and no obligation if the answer is that we are not the right fit.